SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Liveintent

NOVEMBER 9, 2022

That means advertisers need to be prepared for the economic instability and changing consumer behaviors that come along with it. In just the last year, historic inflation, increased interest rates, and marketing fluctuations have impacted the way people spend — and thrown brands for a loop in the process.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

LeadsRX

APRIL 7, 2022

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services , the Armonk, New York-based direct response audio advertising agency. He uses multi-touch attribution from LeadsRx to measure audio advertising performance. So that allows us to change up our media buying system.”

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Paid Search Agency 98

Paid Search Agency Ads Campaigns Ad Building 98

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing partners like Goodway Group to offer self-service access into The Trade Desk’s DSP.

Advertising Agencies 82

Advertising Agencies Marketing Management Service ROAS 82

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. Bionic for Agencies gives you all the tools you need to automate media planning for programmatic advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Multi-Touch Attribution 107

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 107

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. The impact on retail and ecommerce is growing, so marketers can’t ignore them.

Advertising Agencies 90

Advertising Agencies Media ROAS Touchpoints 90

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? We saw others like Walmart when they worked with [retail media agency] Triad.

Advertising Agencies 107

Advertising Agencies Media eCommerce Cost Per Click 107

Bionic

JANUARY 7, 2024

Now, Bionic Uses AI to Analyze Media Buying Wouldn’t it be amazing to use AI to analyze your media plans and your advertising performance? For this to work the best, you should have KPIs set in your media plan and have imported performance data from your advertising platforms prior to exporting the data. ROAS means “Return on Ad Spend.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. This change directly impacts advertisers that need to shift from impressions to engagement.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Martech

OCTOBER 4, 2022

The company is the first CTV partner for Unified ID 2.0, One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall.

Cost per Acquisition 113

Cost per Acquisition Paid Search Agency Ads ROAS 113

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

Paid Content 77

Paid Content Acquisitions Cost per Acquisition Marketing AI 77

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Outbrain

FEBRUARY 3, 2020

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. And what better place to start than the award-winning TV series Mad Men, centered around the fictional Madison Avenue ad agency, Sterling Cooper, when copywriter Paul explains the media buying department to new secretary Peggy.

Cost Per Thousand 49

Cost Per Thousand Advertising Agencies Advertisements Advertising 49

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outbrain

JULY 26, 2022

Auto brands must adjust their marketing approach to fit these new consumer behaviors. Outbrain partnered with TheContillery , the content engagement experts, to collect the latest insights across the auto industry and provide you with creative tips to boost your next car campaign on the open web. What did we find?

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Choozle

DECEMBER 1, 2021

And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Brands are moving forward and embracing the changing marketing landscape after the turmoil and uncertainty of the pandemic. All companies, businesses, and brands have different goals for their marketing efforts.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS).

Paid Content 96

Paid Content Work Management Advertising Agencies Paid Search Agency 96

QuanticMind

MARCH 20, 2019

With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is surging. Introducing Senior Digital Marketing Analyst Brian Lamb. Ready to take your advertising game to the next level? Get in touch.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Campaigns 97

Campaigns Paid Search Agency PPC ROAS 97

Huptech Web

JANUARY 4, 2024

Or a businеss ownеr looking for actual, mеasurablе results, trying to connеct with morе customеrs bеcausе traditional advertising isn’t as еffеctivе nowadays? Discovеr thе simplicity and effectiveness of Performance Marketing to drivе rеsults for your onlinе businеss. What is Performance Marketing?

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Target ROAS. Highest Value.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Digilant

MARCH 27, 2019

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). Collaboration between agencies, creative partners, and brands is key to get the creative up and running between the strategizing, technical, and testing/editing stages.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Choozle

DECEMBER 1, 2021

And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Brands are moving forward and embracing the changing marketing landscape after the turmoil and uncertainty of the pandemic. All companies, businesses, and brands have different goals for their marketing efforts.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52