Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) What it does. Multichannel capabilities.

Paid Search Agency 84

Paid Search Agency Ads Campaigns ROAS 84

Go Beyond SEO

MARCH 12, 2024

PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. Understanding the Importance of PPC for Manufacturers When it comes to driving growth in the manufacturing industry, PPC (Pay-Per-Click) advertising is a game-changer. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Valasys

JUNE 4, 2024

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). This platform facilitates the buying and selling of ad space across various online channels like websites, mobile sites, and apps.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Bannerflow

DECEMBER 14, 2022

Without current data, you’re left to make assumptions about your customers using outdated market research. These target audience segments help marketers create content and personalised ads specifically for people who are more likely to buy their products. Mass marketing rarely works since it’s impossible to please everyone.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Improving On-Page Search Rankings With so much pressure to adapt to an AI marketing strategy, it can feel overwhelming where to start. Mobile-friendly sites will show up higher in search results. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A lot of consumers started downloading mobile apps to do their pickup or delivery orders.

Advertising Agencies 103

Advertising Agencies Media eCommerce Cost Per Click 103

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Valasys

APRIL 10, 2023

PPC (Pay Per Click) for digital marketing helps you show up in front of the right audience, get higher conversions, and increase brand awareness. Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

Martech Advisor

SEPTEMBER 17, 2019

As 90% of sales still take place in-store, digital marketers are still challenged to tie in-store sales to online activity. The relationship between retailers and advertising is at an interesting cross-section. Its' given digital marketers a seat at the table and amplified the power of digital marketing.

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Martech

JANUARY 9, 2023

Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. For mobile apps, the behavior is similar. Unobserved data: How it works and why it matters.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile. Real-time behavioral engagement for mobile apps. Are we there yet? Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Hubspot

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS).

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. of their total ad spend to mobile devices.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. Choozle’s Detailed Reports are committed to providing actionable and unique insights that marketers need to succeed.

Marketing Report 59

Marketing Report Paid Search Agency Work Management ROAS 59

Outbrain

SEPTEMBER 15, 2020

The announcement of Apple’s latest OS update, and the changes it would bring for mobile app advertisers, has shaken up the advertising industry. Previously, apps and platforms relied on each Apple user’s unique identifier, IDFA, in order to target and attribute app install marketing campaigns running in-app.

Advertising Agencies 32

Advertising Agencies Mobile Advertising ROAS Opt-out 32

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. Choozle’s Detailed Reports are committed to providing actionable and unique insights that marketers need to succeed.

Marketing Report 52

Marketing Report Paid Search Agency Work Management ROAS 52

Outbrain

NOVEMBER 16, 2020

In 2021, video advertising will increasingly go native. And there is no better time to start adapting your video marketing than now. Here are some tips of how to work with native video ads as part of your video marketing strategy: Choose the channel(s) carefully. Prioritize mobile viewers.

Paid Search Agency 47

Paid Search Agency Video Marketing Ads ROAS 47

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Never before have marketers had access to more customer data. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. You need to secure space in your market with a relevant keyword while also finding a way to stand out. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others. Optimize for conversion value while targeting a specific ROAS. Bid Strategy.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? Context in the marketing funnel. CTV/Cross-channel Retargeting.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce marketing is a tactic that is easier than it sounds.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

BenchmarkONE

NOVEMBER 26, 2018

Armed with this information, digital marketers can adjust their plans to better target the right people at the right time. #3: Find the point on the graph where your CPC bids reach diminishing returns and compare that number to your Return on Ad Spend (ROAS). #7: 7: Use Device Estimates to Inform Advertising Strategy.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB).

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

QuanticMind

JUNE 28, 2019

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. On the surface, manual bidding seems to give advertisers the most control over their accounts and campaigns, allowing them to make any necessary changes to improve performance. You can automate ad creation, market research, bidding, and more.

Cost Per Click 40

Cost Per Click Cost per Acquisition Automation Optimization 40

Outbrain

FEBRUARY 16, 2021

Have you heard about Outbrain Academy’s latest course that certifies you as a Native Advertising Strategy Expert? As one Marketing Director said: “Outbrain Academy training supports a holistic planning approach and unselfishly educates on Native as a channel.”. Native Advertising has come a long way. Enroll Now.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Mobile Advertising Top of Funnel 29

Sharpspring

APRIL 12, 2021

If you’re looking for increased digital marketing success this year, Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Add As Many Extensions As Possible.

Paid Search Agency 87

Paid Search Agency Google Ads CTR 87

QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. There are a lot of changes advertisers can make to improve performance and an equal number of ways to hurt it.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Choozle

JUNE 6, 2019

Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question. Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. I’ve found that most digital marketers have a unique career story. Marketing team, executing all things media and digital. It’s practical!

Paid Content 41

Paid Content Brand Identity Branding ROAS 41

LeadsRX

MARCH 22, 2021

billion anonymous customer personas – has you and your business covered so you can capture the most accurate customer journeys for making better marketing decisions. If you are a marketer, you are undoubtedly very concerned about increasing limitations on customer marketing data capture and management. The Bread Crumb Analogy.

Purchase 54

Purchase Multi-Touch Attribution Marketing Attribution Work Management 54

Outbrain

MARCH 24, 2021

At Outbrain, we’ve relied on contextual and interest-based signals for years, and are using this wealth of data to power better targeting for advertisers. Outbrain’s newest automation tools are already delivering better results for advertisers without cookie-based attribution. Does the end of cookies mean the end of personalization?

Multi-Touch Attribution 26

Multi-Touch Attribution CPA Cost per Acquisition ROAS 26