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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” They are the practical things you’ll do each day and are materialized in actual content marketing assets. Blog posts.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 7, 2010. Statistics.

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15 B2B case studies show how content marketing drives ROI

Biznology

Ralf VonSosen, the company’s head of marketing for sales solutions notes, “we started seeing a 50% increase in leads to meeting conversion rates.”. OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales, and build thought leadership.