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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost. What does Google think about advertorials, native advertising, and editorial content?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Does PageRank Flow Through Image Links? Advertorials (IMPORTANT). What are Advertorials? In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Will Backlinks Lose Their Importance in Ranking? Is There a Limit?

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Blogger outreach is earned media PR, isn’t it?

Biznology

I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. ” (Wikipedia). We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.

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