Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing? Write your ads.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. In the world of paid search, change is in the air. Here are our top takeaways.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

QuanticMind

MAY 20, 2019

If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords. The good news, though, is that marketers have options now.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Paid Review & Niche Sites.

Adwords 120

Adwords Vendors eCommerce CPC 120

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Hubspot

JUNE 5, 2019

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. According to our guide.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. Ad Creative. What Can PPC Automation Technology Do?

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., PHOENIX, Ariz., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. 2017 Paid Search Trend #1: The AdWords 2x Budget.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Valasys

MAY 18, 2023

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

Paid Content 52

Paid Content PPC Comparison SEO 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. 8% of search queries are phrased as questions.

Statistics 100

Statistics Google Click Rate Adwords 100

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? You can run ads to generate more leads and revenue. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

The Point

JUNE 3, 2009

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].

Paid Search Agency 100

Paid Search Agency SEM Adwords Campaigns 100

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Organic search experiments can take weeks to show results. You choose exactly when and where your ads are seen.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Biznology

MARCH 26, 2012

This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. As such, Baidu presents an attractive opportunity for B2B marketers looking to achieve visibility in the Chinese market. This is called becoming a “Key Account Client.”

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping is an online platform for searching, comparing, and shopping for physical products across multiple online retailers.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

QuanticMind

JULY 28, 2016

Read about how the power of data science predicts the future of marketing campaign management. SEM managers have a lot of things to keep track of – different best practices, guidelines, publisher updates and multiple goals to pursue in their never ending quest for marketing campaign management.

SEM 40

SEM Campaigns Search Engine Marketing Enterprise Management 40

QuanticMind

OCTOBER 30, 2017

If you work in digital marketing, and search engine marketing in particular, you’ve already heard about the 2x AdWords budget change , which was announced – and simultaneously launched – on October 4, with no ability to opt-out. So what does the 2x AdWords budget change mean for SEM professionals like you?

Adwords 40

Adwords SEM Traffic Opt-out 40

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Plus, paid ads are said to raise brand awareness by 80% ! Those stats are not just reserved for Search Engine Marketing (SEM).

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. We looked at Google searches in the US from July 2013 through February 2014.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80