QuanticMind

JUNE 16, 2020

Once aggregated, all data types should be standardized into a format that can be easily processed. Data analysis on a massive scale is only valuable if you can accurately and effectively attribute key audience behaviors back to the channels and content that moved them down the sales funnel. Sophisticated Attribution. Wrapping Up.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

QuanticMind

APRIL 24, 2019

Some of those dollar-values are actual and calculable (online or offline purchases for goods; lead form fills that lead to purchases), while others may need to be understood in aggregate based on metrics within your company (subscriptions or lead forms that don’t have a purchase, but create other dollar value). Now, is that actionable?

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Although it's an aggregate metric, it's critical. The lead score is automatically calculated by Salesforce and the threshold is based on a quartile analysis of our database. Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Salesforce Marketing Cloud

MAY 29, 2024

Data analysis : TechBat’s marketing team analyzes that first-party customer data to identify businesses that have shown interest in AI technology through newsletter sign-ups, webinar participation, and those who have inquired about AI features in the past year. No more aggregating everything they do without their knowledge.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Single Grain

MAY 31, 2023

SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis. AI algorithms can learn from historical data and identify patterns and indicators that correlate with lead quality and conversion probability.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Data-driven marketing The analysis of data about companies or consumers, to gain marketing insight and make better decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84