PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is the essential ingredient to reaching your best leads first.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

TrustRadius Marketing

OCTOBER 3, 2022

Second- and third-party intent data both come from external sources, so what makes them different? Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

PureB2B

MAY 20, 2022

Suffice it to say, when used correctly, intent data enables you to uplevel your sales and marketing efforts by improving the timing, accuracy, and delivery of the messages you send to your prospects, allowing you to generate leads from targeted, in-market buyers. But that’s not all you can do with it.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

But it’s important to know which type of intent data is not cookie-based. . For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. This is useful for understanding and improving top-of-funnel campaigns for early-phase buyers.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?

Intent Data 20

Intent Data Intent Bombora Dwell 20