ViewPoint
JANUARY 10, 2018
I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).
ViewPoint
FEBRUARY 23, 2018
What is a lead? Is it the name on a list you bought from a content aggregator for $23? While all of these scenarios have potential, none could be called a lead. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. years—twice the industry standard.
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ViewPoint
JUNE 28, 2018
Are we a niche vendor, consultants, or service aggregator? During the year, marketing spent a lot of money driving thousands of so-called leads—while sales reported that they got absolutely nothing of value from marketing. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.
ViewPoint
AUGUST 14, 2012
Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. For example: 6,000 out of 9,000 leads generated by one client’s marketing department had a 1.28% lead rate resulting in a cost per lead of $2,662.24.
ViewPoint
AUGUST 2, 2017
Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. The SVP of Sales said they received ZERO leads from marketing the previous year. As it turned out, marketing bought leads from a content aggregator for $23.15 per so-called lead. Lead Rate.
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