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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.