DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Leadspace

APRIL 5, 2023

However, it’s easy to over-index on intent and just end up with more noise than results, because not every company that expresses interest is the right company for your business. The best intent signals are targeted at specific market segments. The highest intent signal can be the name of your own company or product.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

SalesIntel

SEPTEMBER 13, 2021

Your sales and marketing teams spent a lot of time and effort answering this question. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. They know your brand.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. When used correctly, B2B intent data boosts conversions and sales. How is Buyer Intent Data Collected?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Additionally, the additional data that bidstream providers collect, like dwell time, is actually specific to the ad itself – not the content.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Additionally, the additional data that bidstream providers collect, like dwell time, is actually specific to the ad itself – not the content.

Intent Data 20

Intent Data Intent Bombora Dwell 20