Aggregators, PointClear and ROMI

Dear CEO: Fix these three things and increase revenue

ViewPoint

JUNE 28, 2018

Are we a niche vendor, consultants, or service aggregator? I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. They calculate how much the average deal is, assume a 20% close rate and calculate ROMI (return on marketing investment) based on these estimates.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. He asked us to examine the gap. per so-called lead.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking ROMI

B2B Marketing Zone

Dear CEO: Fix these three things and increase revenue

What Percent of Leads Should Sales Close?

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