Martech
APRIL 23, 2024
Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. That will mean different things for different businesses – maybe for you it’s about increasing engagement in your customers’ inboxes, or reaching them at the right time via SMS.
Litmus
DECEMBER 7, 2022
“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The goal of the business is to engage with and convert customers.
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Scoop.it
JANUARY 24, 2023
Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. These systems help aggregate all customer data in a central repository. So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition.
Litmus
DECEMBER 13, 2021
Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Third-party data : aggregate data collected from one or more sources.
Convert
MARCH 21, 2023
Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.
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