B2B Findings From "The CMO Survey" - Part 1
B2B Marketing Directions
OCTOBER 3, 2021
The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.
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