Outbrain
JUNE 21, 2021
Keep track of analytics and metrics to determine which sources of traffic are performing best, then allocate ad funds accordingly. These may include: Brand safety Compliance-related issues Privacy regulations Click frauds & bot traffic Publisher fraud and placement transparency. Read about it here.
Single Grain
APRIL 25, 2022
They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. By implying LTV:CAC ratio, they improve capital allocation. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales.
Expert insights. Personalized for you.
66 
Let's personalize your content