KoMarketing Associates

NOVEMBER 22, 2022

Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives. As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. In the coming months, marketers also intend to increase the amount of money they allocate to email.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Marketing Report 118

Marketing Report Allocation B2B Marketing B2B 118

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Convince & Convert

MAY 16, 2024

With most SMBs having less than an hour per day to allocate to marketing, there’s a pressing need for tools and solutions to streamline processes, maximizing efficiency and efficacy. 52% of those surveyed report regularly delaying or postponing their marketing.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Webbiquity

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. How Much of the Marketing Budget is Allocated to Social Media. How Much Budget is Allocated to Influencer Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

KoMarketing Associates

NOVEMBER 4, 2020

Ascend2 recently published “The State of Performance Marketing Survey,” and statistics showed that when it comes to performance marketing, creating a comprehensive strategy (48%) is still the greatest challenge to success.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JANUARY 26, 2021

Ascend2 conducted “The State of Performance Marketing Survey,” and results suggested that when it comes to performance marketing, developing a comprehensive strategy (48%) is the biggest challenge to success among marketers. Previous research shows that performance marketing continues to be a challenge as well.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. According to the Gartner CMO Spend Survey , marketing budgets made up 11.1% The survey also found that marketing spend as a percentage of revenue fluctuates between 6.5% Where to allocate your marketing budget. Our Services. Who We Are.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. This will help you allocate the needed resources and help you invest in the right channels.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Gartner 96

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

SEPTEMBER 22, 2021

This could result in more budget being allocated to content marketing in the future. of CMOs total marketing budget when asked: “How is your total marketing expense budget for the current fiscal year being allocated to or spent on each of the following marketing programs and operational areas?”. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

Work Management 278

Work Management Marketing Management Budget Programs Allocation 278

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. in the spring survey. The survey had 316 responses from marketing leaders at for-profit U.S. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the spring to 66.5 currently.

Allocation 116

Allocation Marketing Budget Forecasting Lead Scoring 116

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Webbiquity

APRIL 23, 2024

The initial value is the amount of money allocated to your email marketing campaign. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI. You can separate your email recipients into groups according to the form or survey they filled out on your website.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SalesGrape

JUNE 5, 2024

This involves listening to customer feedback, conducting surveys, and engaging in conversations to gather insights. Understanding Pain Points: Through market research and customer feedback, the company identified key pain points such as disjointed communication, missed deadlines, and inefficient resource allocation.

Marketing Management 83

Marketing Management Allocation Lead Scoring Lead Ranking 83

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Benchmark Email

JUNE 7, 2023

Survey data indicates that 83% of very successful marketers have a documented content marketing strategy. And 49% of marketing teams allocate between 30% and 50% of their total budget to content. In 2023, most businesses comprehend the immense benefits of investing in content.

Allocation 89

Allocation Marketing & Strategy Advertising Benchmark Content 89

Martech

FEBRUARY 19, 2024

Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you?

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

Search Engine Journal

SEPTEMBER 13, 2021

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out. The post State of SEO Client Insights: Budgets, Traffic & SEO Tactics appeared first on Search Engine Journal.

Allocation 130

Allocation SEO Traffic Tactics 130

Martech

MARCH 4, 2024

By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey. By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly.

Lead Ranking 88

Lead Ranking Allocation Churn Rate Lead Scoring 88

Martech

SEPTEMBER 2, 2021

One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back. Surprisingly, analytics found itself in fourth place in budget allocation across marketing programs and operations. hardly indicates strong growth). .” Why we care.

Gartner 119

Gartner Marketing Budget Budget Programs Allocation 119

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation. Okay, scratch that image.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

KoMarketing Associates

JUNE 24, 2020

Ascend2 recently published its “Programmatic Advertising Survey Summary Report,” and statistics suggested that the majority of marketers (70%) have only been “somewhat successful” at achieving their primary objectives through programmatic advertising.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. in the August 2018 survey.

CMO 49

CMO Customer Surveys Allocation B2B 49

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. Armed with this knowledge, you can allocate more budget to social media advertising and fine-tune your email marketing strategy to capitalise on its lead generation potential.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) By automating routine tasks and providing data-driven insights, AI can help organizations optimize their resource allocation and budget utilization, reducing waste and increasing profitability. Customer feedback and surveys.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Sword and the Script | B2B

APRIL 16, 2024

The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.” ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].”

Startups 108

Startups Peer-to-peer Studies Ideal Customer Profiles 108

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

Budget Programs 96

Budget Programs Allocation Marketing Budget Work Management 96

Martech

JUNE 6, 2024

It also provides recommendations for spending and channel allocation over time, and suggests changes in a marketing mix model based on whether a marketer wants to optimize spend or maximize profit, or if there are changes in the marketing environment, such as seasonal factors or inflation. Are you getting the most from your stack?

Marketing AI 71

Marketing AI Allocation Classified Ads Mobile Advertising 71

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Engage and Interact Allocate resources for actively engaging with your audience on social media. Allocate a portion of your budget to running campaigns or contests that encourage UGC, rewarding participants with incentives or recognition.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62