Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Website Analytics: Website analytics tools track visitor demographics based on data like IP addresses, browser cookies, and user accounts.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. TAM might be challenging to quantify since it is a forecasting metric rather than one based on qualifying demand or events in a pipeline. Modern data analytics technologies can help with this.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. TAM might be challenging to quantify since it is a forecasting metric rather than one based on qualifying demand or events in a pipeline. Modern data analytics technologies can help with this.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

JUNE 16, 2023

Here are the top 10 Cognism alternatives that offer unique features and functionalities that cater to different aspects of data analysis, customer relationship management, and business intelligence. Constant record updating integration with industry-leading technologies Analytics dashboard is available.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 13, 2021

With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. Chorus is backed by industry-leading transcription and AI-driven analytics with a robust patent portfolio. Chorus creates new possibles every single day.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

JULY 13, 2021

With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. Chorus is backed by industry leading transcription and AI-driven analytics with a robust patent portfolio. Chorus creates new possibles every single day.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70