DivvyHQ

APRIL 18, 2019

This ratio becomes a guide post for content planning and ongoing analysis. If you’re looking at bigger alignment trends, some content marketing platforms (DivvyHQ included) can query large amounts of content projects over longer periods to identify gaps and opportunities for realignment in the immediate future.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

DivvyHQ

JULY 10, 2019

The reality is that, no matter the size of your organization, silos and limited bandwidth cause communication issues. Measuring the ROI of content marketing can be an uphill battle—make it easier with an analysis engine in your content marketing management software.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

OCTOBER 10, 2018

They did a complete analysis of all their marketing campaigns; events, advertising, pay-per-click and search. The CFO decided to have each department (Marketing, PR and Sales) provide an analysis to see how much each contributed to the overall growth. and they do not have the bandwidth to take on all of these new ideas.

Planning 40

Planning Distribution Bandwidth PR 40

DivvyHQ

MARCH 28, 2019

Robert Rose, DivvyHQ board member and Chief Strategist for Content Marketing Institute, has written extensively on this topic, including here: The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber. Here’s a quick example of a blog subscriber growth report from DivvyHQ Analytics. Rubber, meet road.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91