Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Yet, effective social media management goes beyond sporadic posts—it requires clear direction, strategic planning, and efficient processes.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Valasys

JUNE 15, 2021

Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. In either case, post-campaign analysis helps you-.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

QuanticMind

NOVEMBER 13, 2019

Over the last decade, there has been an extraordinary growth of technology that empowers marketers to collect and then leverage troves of data across each of the varying stages of their buying cycle. Of course, being data-driven is much trickier than it would first appear.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

FunnelEnvy

FEBRUARY 11, 2021

Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), What do Paid Ads Actually Contribute?

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Valasys

MAY 21, 2024

Description: Find out how small businesses can quickly reach their target audience and drive traffic using such B2B marketing tools as SEO services. Owners need to make sure they’ve got a solid online presence and show up near the top in search results to bring in leads and organic traffic. Internet advertising.

Marketing Management 40

Marketing Management SEO Service Budget Programs 40

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Martech

JANUARY 4, 2024

Granted, boosting website speed is crucial for various initiatives, including user experience (UX) and search engine optimization (SEO), but there’s far more to broader website visitor conversion than site speed. For instance, someone looking at economy properties likely has lower expectations for content about such properties.

Optimization 121

Optimization Analysis Comparison Opt-in 121

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. That also applies to seasonal search terms.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 77

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Serpstat also retains information on over 168 million ads.

SEO 162

SEO Tools Paid Search Agency API 162

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Social Media 124

Social Media Media Paid Social Agency Ideal Customer Profiles 124

TrustRadius Marketing

DECEMBER 9, 2019

Enter email marketing software. Email marketing is designed to help a company manage consumer interactions?—you The intention of effective email marketing will create loyalty, boost brand recognition, and drive sales. However, many marketing automation platforms can also function as email marketing solutions. .

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Higher emphasis on quality content. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. It has improved their marketing.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. But what about the differences? What is B2B SEO . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Conductor

NOVEMBER 4, 2021

Now that the year’s spookiest day has passed and Halloween decorations are being put back into attics, closets, and basements, marketers are turning their attention to the busiest time of year for all things retail. But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Animalz blog

JUNE 28, 2023

Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets.

Research 68

Research Startups Comparison Storytelling 68

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The platform lets you track trending topics and popular content to inspire you.

Tools 104

Tools Brand Identity Branding Enterprise Management 104

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101