Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Digilant

JANUARY 30, 2024

One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). This analysis draws insights from customer surveys, feedback analysis, and social media sentiment to provide honest and actionable data for brands.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Excelsior Research

OCTOBER 4, 2022

Such reports include marketing strategies followed by the company, their SWOT analysis (Strength, Weakness, Opportunities, and threats), the comparison of old and new revenues, PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental).

Case Studies 52

Case Studies Case Study Social Media Studies 52

ClickDimensions

NOVEMBER 30, 2018

Provide highlights of your current-year to-date, including things like number of leads generated, ad conversion rates, social media followers, email stat averages, website traffic and other related statistics, along with a comparison to the year before so you can document progress or setbacks. Rely on research. Analyze the year ahead.

Planning 58

Planning Marketing Plans SWOT Allocation 58

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing planning includes identifying your target audience, performing competitor analysis, setting goals, choosing the best channels, and fixing a SaaS marketing budget. After careful analysis of customers and competitors, you won’t end up spending precious marketing dollars on a campaign that you only think might work.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

SWOT 85

SWOT Analysis Paid Search Agency Marketing & Strategy 85

NuSpark Consulting

DECEMBER 31, 2011

Do a SWOT analysis. Guide audiences with appropriate topics from initial interest through problem ID through solution comparison through expertise example to competitive advantage and then to validation. Develop or substantiate your brand. Evaluate your position in the marketplace. Tell a story through the buying funnel.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Sprout Social

JANUARY 25, 2023

In contrast, the real estate industry has more power in the hands of buyers, who have many options (brokers, websites) for price comparison. PESTELE Analysis Another common framework is the PESTELE Analysis, which considers many factors like economic, political, social and legal factors that can influence your product or brand.

SWOT 107

SWOT Relevance Brand Identity Branding 107

Webbiquity

FEBRUARY 4, 2013

Although the book is excellent overall, one could raise a few minor quibbles with it: The explanation of strength-weakness-opportunity-threat (SWOT) analysis in section one is presented a bit lightly; this is a critical exercise to get right, and getting it right requires a fairly significant research effort.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Single Grain

DECEMBER 3, 2020

What’s extremely important is to make sure that you conduct some sort of situation analysis or SWOT analysis. SWOT is an acronym for the following words: To put it simply, such an analysis will help you track and measure the effectiveness of your promotion plan as well as your marketing plan as a whole.

Template 136

Template Promotion Planning SWOT 136

Sprout Social

SEPTEMBER 22, 2020

For instance, retail stores usually see a big influx in social media activity during November and December, so it can skew the month over month comparison for January of the following year. For reference, here’s an analysis of Instagram engagement in our social media audit template. Generating more leads and sales.

Template 145

Template Social Media Top of Funnel Media 145

seo.co

APRIL 2, 2023

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. SEO competitor analysis document, including keyword, backlink and content gap analyses for both local and national players in your client’s niche.

Work Management 105

Work Management Marketing Management Paid Search Agency Advertising Agencies 105

seo.co

JANUARY 21, 2021

Low barriers to entry and high competition were listed as industry “weaknesses” in the SWOT analysis provided in our recent digital marketing industry report. SEO competitor analysis document, including keyword, backlink and content gap analyses for both local and national players in your client’s niche.

Work Management 75

Work Management Marketing Management Paid Search Agency Advertising Agencies 75

Sprout Social

DECEMBER 14, 2022

A simple SWOT analysis can provide meaningful insights into where and how you can improve. Competitor mentions related to your business, such as call-outs or comparisons. What about your process is going well? Where are there roadblocks or bottlenecks? A candid conversation with your team will reveal where changes can be made.

Social Media 98

Social Media Work Management Service Brand Identity 98

Single Grain

AUGUST 26, 2021

Whether you’re doing keyword research, competitive analysis, website analytics, conversion optimization or anything else related to SEO, you probably have at least 10+ different tools to choose from. SEO tools tend to perform individual functions, like analysis ( Google Analytics , for example) or keyword research ( BuzzSumo , for example).

SEO 52

SEO Enterprise Management Work Management Marketing Management 52

Single Grain

JULY 24, 2019

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). Start with a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats , and analyzing it is a vital part of any competitive marketing analysis. Why Competitive Analysis Is the Key to Early Success.

Marketing & Strategy 97

Marketing & Strategy Top of Funnel SWOT Content 97

Single Grain

FEBRUARY 22, 2024

With tools like Moz, Semrush, and social media platforms, it’s easy to conduct an in-depth competitor analysis. Regular competitor analysis is vital for recognizing market trends, understanding the competitive landscape, and discovering new opportunities.

eCommerce 52

eCommerce Paid Content Tactics Tips 52