Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). This shift also has implications for your attribution model.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

Heinz Marketing

MAY 14, 2024

At the heart of this understanding lies a well-crafted attribution strategy—a roadmap that illuminates the journey customers take from initial engagement to conversion. Defining Your Goals Clearly outline what you want to achieve with your attribution strategy. With that let’s get started!

Marketing Attribution 109

Marketing Attribution Multi-Touch Attribution Effectiveness Cost per Acquisition 109

Hubspot

AUGUST 8, 2019

There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Let’s touch on some common PPC goals and how to measure them. You should be able to track this through a quality a CMS software or attribution reporting.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77