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The Best Email Marketing Tools to Increase Sales

Webbiquity

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. Constant Contact.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

For marketing efforts, technology enables you to automate, track, personalize, and more. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Marketing Automation Tools. Marketing automation tools are the mecca for marketers. Quick Takeaways.

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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. What is drip marketing, and why does it matter?

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Campaign Goals Having a clear goal is vital to creating an effective email campaign.