Outbound Lead Generation: How to Build an Efficient Growth Machine
Zoominfo
FEBRUARY 5, 2024
The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. An outbound lead is any potential customer who shows an interest in your company, product, or services as a result of proactive outreach. First, you need the right people.
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