Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.
Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
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Act-On
DECEMBER 1, 2023
Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. Our proprietary process is designed to make it easier for you every step of the way. You’re not alone. Is it time to make a switch?
Martech
MAY 16, 2024
Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. When building automations, you’re attempting to automate repetitive processes and create more customer connections. Are you ready to shift your team into high gear?
Act-On
DECEMBER 9, 2023
Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. The big overhaul: step-by-step process The first step was inventorying what we had.
Act-On
DECEMBER 7, 2023
The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. It might be time to implement marketing automation with a new provider!
Martech
MAY 24, 2024
As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.
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