The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. See Our Work. Who We Are. Contact Us. Clicking a Link in a Segmentation Campaign.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. billion in 2019.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

OCTOBER 22, 2020

To help you out, we’re going to cover 11 concrete strategies for increasing your mobile conversions. These conversions can include: Signing up for a newsletter. Use Mobile Marketing Best Practices. It’s actually the same strategy that Crossrope used to grow its email list by 900%. Attending a webinar.

Conversion Rate 134

Conversion Rate Conversion SMS Mobile Marketing 134

Optinmonster

NOVEMBER 15, 2021

via Digital Marketer. OK, now that you know what the 3 stages of the customer journey are, let’s take a look at how to actually capture email leads during each stage… 1. In the awareness stage, they increased email subscribers by 80%. The Awareness Stage. Here’s what they achieved by creating a customer journey.

Top of Funnel 68

Top of Funnel Opt-out Advertising Funnels Ad Exchange 68

Mailmunch

JUNE 8, 2021

The digital era has multiplied the competition; however, it has made sales and marketing a more data-driven and streamlined process. For successful lead generation, you need to ensure that the prospects are worth nurturing, and therefore, marketers assess them based on their interest in your company and products. . It includes: 1.

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

Biznology

AUGUST 22, 2014

According to the 2014 B2B Content Marketing: Benchmarks, Budgets and Trends study from MarketingProfs and the Content Marketing Institute, “Aside from lack of time, B2B marketers consistently cite producing enough content and producing the kind of content that engages as their top challenges.” Content Marketing'

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Optinmonster

JUNE 15, 2021

Inline forms grab the attention of your readers and gets them to signup for email newsletters or other marketing campaigns. This encourages readers to take action, like signing up for newsletters, registering for a webinar, checking out a demo, and much more. Let’s dive right into the tutorial.

Lock-In 60

Lock-In Template Display Rules 60

Optinmonster

AUGUST 21, 2020

But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. When most bloggers start out, they’re usually writing for a small audience like friends and family. Increase Sitewide Traffic: Not all popups need to sell or grab an email address. Why Your Blogger Blog Needs a Popup.

Blogger 73

Blogger Work Management Marketing Management Template 73

Optinmonster

MAY 28, 2021

In this way, you can grow your email list, increase sales, downloads, event signups, and much more. Since it’s included in the bundle, most Divi users tend to automatically opt for Bloom. What really stands out about OptinMonster are the targeting rules. Incentivize visitors to sign up for newsletters.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Mailmunch

MARCH 23, 2021

Being a digital marketer today, you have to take care of many things at the same time. Your potential customer or your paying customer may reach out to you, and let me tell you one way to lose that customer- not responding on time. The prospect can be from any part of the world and can reach out at an odd time for you.

Autoresponders 75

Autoresponders Trigger Marketing Open Rate Click Rate 75

Optinmonster

SEPTEMBER 20, 2023

Are you looking for the best email automation tools to transform your business? We understand how much time you spend on your email campaigns every day. We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. What Is Email Automation?

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Optinmonster

OCTOBER 28, 2021

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. Plus, most email service providers (ESP) allow you to automate these campaigns. How to Create an Email Newsletter.

Newsletter 97

Newsletter Work Management Marketing Management Click Rate 97

SnapApp

MAY 21, 2019

In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Marketing teams are sometimes too aspirational about their personas.” As you’re building a portfolio of marketing resources, don’t forget to optimize your content with high-intent search terms.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. There’s no place like the inbox.

Budget Programs 113

Budget Programs Marketing Budget Enterprise Management Work Management 113

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. It offers a wide variety of features, including autoresponders, sign-up forms, and detailed reports. Get My Free Marketing Plan . That includes things like: Creating and sending newsletters.

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Optinmonster

FEBRUARY 15, 2021

Are you learning email marketing for eCommerce but not sure how to make it successful? As an online store owner, growing your email list can be tough. That’s why, today, we’re going to teach you everything about eCommerce email marketing. How Is Email Marketing Different for eCommerce?

eCommerce 100

eCommerce Email Marketing Tips Planning 100

Optinmonster

DECEMBER 3, 2023

Let’s take a closer look at each of the sales funnel stages and the marketing techniques you can use to increase conversions in each stage. You need to get your name out there and establish your business as an industry leader. You need to get your name out there and establish your business as an industry leader.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Webbiquity

FEBRUARY 2, 2017

While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. The typical business user receives well over 100 emails each day. aWeber is one of the best autoresponding and email broadcasting tool.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

LeadSquared

SEPTEMBER 17, 2021

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy. Understand that marketing automation is a continuous process. Welcome email. Nurturing email.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Optinmonster

SEPTEMBER 5, 2022

Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! An optin is something you offer website visitors who subscribe to your email list. They’re called optins because they are incentives for people to opt into your email list.

Work Management 87

Work Management Lock-In Top of Funnel Marketing Management 87

SendinBlue

OCTOBER 19, 2020

Marketing automation workflows are a lifesaver for time-strapped teams. Not only this, but they can also enable marketers to build better customer relationships, boost conversions, and dramatically increase revenue. So, you’ve already got a grasp of what marketing automation is , and you’re itching to get started.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Examples 52

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Outgrow

FEBRUARY 1, 2021

Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Now that that’s out of the way… What Is a Landing Page Builder? Instapage offers a huge variety of integrations for email marketing campaigns, CRMs, and analytics. Key Features. Pricing : Paid.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Optinmonster

NOVEMBER 15, 2022

Exclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to grow your email list. This free content makes visitors more likely to sign up for your email list and eventually become paying customers. This makes lead magnets one of the most important parts of your content marketing strategy. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118