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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40
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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.

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2011 B2B Marketing Predictions

Online Marketing Institute

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. And, how soon will they really be adopted by business. I’d love to hear your thoughts. +

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What’s the hardest part of B2B inbound marketing?

MLT Creative

Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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Think Outside the B2B Trade Show Booth

MLT Creative

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.