Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers.

Lead Ranking 115

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 115

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. The source of intent also affects the quality of the lead.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. First-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. Remember, most of them are on-demand opportunities.

Webinar Metrics 124

Webinar Metrics Forrester Top of Funnel Research 124

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

Intent Data 116

Intent Data Intent Marketing Analytics Tools Intent Signal 116

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. ABM is certainly on the rise.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. So, why isn’t intent data enough? Sitting around waiting for intent signals is a passive approach.

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators. Why we care.

Digital Experience Platform 100

Digital Experience Platform Intent Signal Account Based Marketing ABM 100

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2 million first-party content registrations.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 108

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Measure Intent. xiQ extrapolates the intent of each prospect, in real-time, by analyzing content, key topics, concepts, and entities of interest to the prospect. AI-Assisted Curation. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 100

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 100

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. In short, it’s a new buyer-driven B2B world out there, and B2B marketers need to evolve. Data is the biggest barrier B2B Marketers have when trying to connect with their buyers.

Ideal Customer Profiles 108

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 108

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

OCTOBER 20, 2021

Every sales officer, be it a VP, revenue officer, or sales manager, always loves to see a strong and consistent sales pipeline, but none more so than the Chief Revenue Officer (CRO). Above all, the major challenge is to manage these hurdles and generate sales without spending too much time on them.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent data for enhanced sales enablement 6. Defining your ideal customer profile and optimizing targeting 2.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52