Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 95% of B2B buying decisions are directly influenced by content. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Each survey polled at least 800 people making B2B purchases. The “sea of sameness” isn’t new.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. By selecting the U.S. Considering that 28.1%

Work Management 212

Work Management Content Marketing Management Paper 212

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Top of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 112

Work Management B2B Marketing Marketing Management Paid Search Agency 112

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Integrated B2B

MARCH 30, 2020

Right now, companies are in a battle for market share and, in some cases, survival. As a rough estimation, around 40% of B2B companies are choosing option 1, 40% are stepping on the brakes with option 2, and a minority, perhaps 20%, are stepping up their activities with option 3. Some, however, fight smarter than others.

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

PureB2B

APRIL 22, 2022

B2B buyers today are nothing if not savvy. But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers. At the heart of it, the B2B buyer’s journey is all about finding the right solutions to their (or their organization’s) pain points.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

nDash

SEPTEMBER 21, 2021

Natasha is a professional B2B writer with six years’ commercial experience in EdTech SaaS. Contact her for blogs, thought leadership pieces, case studies, and white papers. Elizabeth, a former ESL teacher, is a great choice for technical B2B writing. Natasha Serafimovska . Elizabeth Wallace.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Launch Marketing

OCTOBER 28, 2020

Whether it’s through a list purchase, white paper download or interaction at an event, the lead nurturing process begins by making initial contact with someone. This can be achieved by leveraging thought leadership content that illustrates your knowledge and expertise. Acquisition.

Sales Management 111

Sales Management Lead Nurturing Lead Scoring Lead Ranking 111

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100

Contently

APRIL 23, 2020

Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Brightedge

APRIL 12, 2021

Through thought leadership. But there are those B2B companies that see plenty of interaction on Twitter. Cultivate brand awareness through thought leadership. Thought leadership will establish you as a leader in your field and increase brand recognition. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

BOP Design

AUGUST 19, 2019

These are just a few reasons why brand awareness matters for B2B marketing. Below are 7 successful ways B2B marketers can build brand awareness: Build a Polished, Optimized B2B Website. Create Thought Leadership Content with Partners. Build a Polished, Optimized B2B Website. Launch a Targeted PPC Campaign.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.” Feel free to include a call-to-action to talk to sales.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. It's easy to find ebooks, white papers, articles and blog posts that discuss this "account-based everything" model, but these materials aren't comprehensive.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99