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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

Top Rank Marketing

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script | B2B

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Relationships?

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Branded Interviews: Your Pathway to “Enlightened”? Thought Leadership

Marketing Craftmanship

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Hands down. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

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PR Insights: Thought Leadership and Deepening Relationships

Champion Communications

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. collateral, particularly thought leadership, is just noise, air cover and vain shouting. There is a perception amongst sales teams that P.R. There is a perception amongst sales teams that P.R.

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script | B2B

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team.

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Top 50 Global Thought Leaders and Influencers on Future of Work 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today