ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Biznology

OCTOBER 7, 2020

Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Outsource your top of funnel.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Long sales cycles. Wasting time on unqualified sales leads.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Heinz Marketing

SEPTEMBER 21, 2022

As a marketing or sales leader, you need to be aware of these opportunities and take advantage to stay ahead of the curve. For example, many B2B companies who want to implement an ABM approach require serious change management across their sales and marketing departments – but implementing organization-wide changes is no easy feat.

Work Management 113

Work Management Marketing Management Organization B2B Thought Leadership 113

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. When developing your B2B marketing video strategy , here are some common types to consider: 1.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 191

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 191

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. It is a top tactic. And they need help.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ViewPoint

DECEMBER 27, 2016

Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. These are fully qualified prospects who are not immediately interested or ready for a conversation with sales. Prospects will move up and down in the funnel. No Response.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Webbiquity

APRIL 30, 2024

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) Lots of marketers are asking. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. B2B Growth Show. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. The Sales Podcast.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 7 Mindy Gibbins-Klein The Thoughtful Leader Contact Mindy Gibbins-Klein Score: 51.94 Congratulations to all our Diversity and Inclusion influencers who participated! Jones Score: 88.43

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. That’s where a sales engagement solution comes in. That’s where a sales engagement solution comes in.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. Digital Disruption.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath is one of the most recognized women in sales. Jill Konrath. They stopped learning.”.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. It is a top tactic. Source: eMarketer.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

Seismic

SEPTEMBER 14, 2023

Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. The time couldn’t be better to start a sales enablement career.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 3 Things Hiring Managers Must Do During Interviews (and 9 specific questions to ask). Effective Content Writing in 15 Steps.

B2B Sales 103

B2B Sales Communities B2B B2B Thought Leadership 103

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. More sales = more leads. Are you ready to discover the best B2B lead generating tactics for your company?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ViewPoint

JANUARY 22, 2016

Miles Austin – Fill the Funnel, Inc. Dave Kurlan – Objective Management Group. Mike Weinberg – New Sales Coach. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What B2B Companies Did Well in 2015?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going forward. The Sales Stats You Need to Know.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Heinz Marketing

APRIL 29, 2021

I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time.

Top of Funnel 136

Top of Funnel Account Based Marketing ABM Practices 136

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Lewis offers that by including inclusive language training within professional development, outcomes in every field will improve.

Storytelling 86

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 86

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

Heinz Marketing

JULY 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What types of skills are there for a front of house manager?

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100