Top 12 Programmatic Advertising Trends for 2020 and Beyond
Martech Advisor
NOVEMBER 5, 2019
In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). This trend is going to strengthen further over the years with digital platforms adding forms and policies in line with data privacy norms.
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