Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. There was just one problem: they didn’t have the bandwidth to create new content consistently. That’s where Marketing Insider Group comes in.

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

DivvyHQ

JUNE 24, 2019

Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. Have you identified topics and themes that align with your customers’ biggest challenges? Publishing. Publishing: Content marketing agency. With a couple of caveats.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

DivvyHQ

APRIL 18, 2019

Fast forward a year…I check in with customers to see how things are going. Your customers have needs and care about certain topics. For example, the report below (from DivvyHQ Analytics ) clearly shows that we are targeting the C-Suite at about half the rate of our other targets. ” Well that’s discouraging.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

DivvyHQ

NOVEMBER 29, 2018

How Can DivvyHQ Help Me Execute Always-On Marketing? Use DivvyHQ’s custom workflow feature to account for optimization from the start of any content initiative. With regards to your team’s bandwidth, testing and optimization take time. If optimization is perceived to be a burden, these steps tend to get skipped.

Bandwidth 53

Bandwidth Advertising Agencies Paid Search Agency Work Management 53

DivvyHQ

JULY 10, 2019

The reality is that, no matter the size of your organization, silos and limited bandwidth cause communication issues. Capability to quickly create or change publishing schedules. Ability to recalculate production schedules as publishing dates change. Assignment of audience type and buyer stage to each project.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

MARCH 28, 2019

Robert Rose, DivvyHQ board member and Chief Strategist for Content Marketing Institute, has written extensively on this topic, including here: The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber. Here’s a quick example of a blog subscriber growth report from DivvyHQ Analytics. Rubber, meet road.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91