Metadata

MAY 24, 2023

Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. For example, instead of creating a budget group for TOFU content typically reserved for demand creation, focus on BOFU content that can convert in-market buyers this quarter.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. Target and engage the right B2B buyers through content syndication. What does that mean specifically?

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. Target and engage the right B2B buyers through content syndication. What does that mean specifically?

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62