Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 78

Burn Rate Opt-out Opt-in Ad Frequency 78

Martech

JANUARY 27, 2023

coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed. You’re probably wondering, “What can I do now to grow my program? More spam complaints. And now it’s 2023.

Email Marketing 138

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 138

Martech

MARCH 25, 2022

I can hear you saying, “Come on, Ryan. How can you hate email?” You can’t comb through thousands of automated replies to your email campaigns to find personal comments. So read my rant in this post instead: Business stress is no excuse to spam. CAN-SPAM law gives you ten days to honor the unsubscribe.

Intent Signal 129

Intent Signal Opt-out Opt-in CAN-SPAM 129

TowerData

OCTOBER 25, 2022

How can you build more trust? You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. That said, you should still validate the email at opt-in!) Show that you can be trusted right out of the gates. Confirm the opt-in promptly.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. On the not-so-bright side, some companies simply blasted out emails to anybody they could scrape from their databases. Then I received a thank you … for opting-in.

Privacy Policies 94

Privacy Policies Opt-out Opt-in Phishing 94

Lead Liaison

JULY 16, 2018

While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. You can increase your open rate by sending relevant content to smaller segments rather than blasting a generic email to your whole database. You can learn more about segmentation here.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. High bounce rates from invalid data, which can hamper deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

6sense

DECEMBER 8, 2021

The difference between an IICP and the better-known concept of ICP (Ideal Customer Profile) is significant, and can make all the difference in defining the efficiency, impact and success of your revenue team. Revenue teams can try to make similar calculations and educated guesses on their own, but it won’t be easy. (If No cold calls.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Create fully developed outlines of who they are, and flesh out all of the contributing factors that might affect their buying decisions.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

eDataSource

APRIL 1, 2019

Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Whether you’re sending 1,000 messages or 1,000,000 always use as many IPs as you can. Don’t use confirmed Opt-In. Who needs that many details?

Deliverability 69

Deliverability Tips Blast Campaigns CAN-SPAM 69

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

PureB2B

SEPTEMBER 10, 2020

There’s nothing more powerful in the world of marketing than real-time data- knowing your total B2B audience in and out , understanding what makes them tick, and learning how to provide the most valuable assets is what every marketer strives to accomplish. Survey’s can be the most valuable data you gather. How can you use a survey?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

There’s nothing more powerful in the world of marketing than real-time data- knowing your total B2B audience in and out, understanding what makes them tick, and learning how to provide the most valuable assets is what every marketer strives to accomplish. Survey’s can be the most valuable data you gather. How can you use a survey?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

markempa

APRIL 22, 2013

They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month. But, I wonder how easily they can create highly relevant emails when only 15% reported they have dedicated resources to produce content for each stage of the buying process, as you can see in the below chart.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

SendX

AUGUST 4, 2021

If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. What's email blast marketing? How can email blast marketing benefit you? billion by 2023.

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Navigate the Channel

APRIL 24, 2018

If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. You can bet that the international data community, which is becoming a larger political bloc by the year, will put pressure on North American lawmakers to protect their interests should the EU laws turn out to be successful.

Privacy 62

Privacy Blast Campaigns Paid Search Agency Opt-out 62

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See how Litmus can help you send better emails—and make subscribers happier—at litmus.com. Regardless of people’s reactions, the first spam message seemed to work.

CAN-SPAM 58

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 58

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What Parts of Your Email Can Be Personalized? Here are a few ways you can personalize an email.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SmartBug Media

MAY 11, 2020

Fresh starts can force new habits for you and other users. Which can go in storage? Which data can you analyze now, and then sunset? What can get off our plates? Sweeping out the dusty corners of your CRM should be priority No. Lead scoring logic (so you can recreate it). Map Out Your CRM Sync.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Fount Media

OCTOBER 11, 2021

But as wise people say “where there is a will, there is a way”, and the hope of generating more revenues can also take the shape of truth if the folks follow certain tricky tactics. On the other hand, social media strategies can save time, effort, money and at the same time give you your desired result. Look out for the right leads!

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). Plan out the types of emails you’ll send over the holidays.

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Hubspot

MARCH 6, 2018

While several businesses have been using Messenger as a customer service communication method, that's been largely restricted to those who can build bots: software that simulates a conversation with humans on messaging platforms. Many Messenger users see them when they first reach out to a brand with a question or when they execute a task.

Paid Search Agency 76

Paid Search Agency Broadcasting Ads Work Management 76

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). Plan out the types of emails you’ll send over the holidays.

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

nDash

JULY 30, 2020

You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience. The concept that emerged way back in 2014 has proven true year in and year out. What can you do to set yourself up for an easier content promotion process? And that’s understandable. Or pillar content.

Paid Content 52

Paid Content Promotion B2B Content 52

Lead Liaison

AUGUST 26, 2019

Used wisely as part of your well-provisioned “marketing toolbox”, before and during the event, and as part of your post-show follow-up, text message marketing can help you reap major dividends. You could also send a text blast to announce a drawing or fun contest you are hosting. Text message marketing can help you.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Check any rented list against your house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. They're voting angrily with their mouse. They're giving us the virtual dial tone or the virtual door in our face.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

DivvyHQ

AUGUST 7, 2018

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

APRIL 14, 2015

The truth is you can''t have both. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Instead, a permission marketer invites their audience to opt-in for further communication on the topic. Here''s why.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

seo.co

OCTOBER 20, 2021

Despite critics insisting that the rise of mobile devices and social media are stifling the potential reach of email campaigns, a creatively and thoughtfully structure email blast can still reach thousands of people and generate tons of new leads for your business. How Email Marketing Contributes to SEO.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Content Standard

MARCH 17, 2016

Not the sort that ends up in your spam box, but the physical stuff that we watched out parents throw out on a daily basis growing up, and then began to ourselves when we got our own places. Exhaustive Education: the BSG Team Ventures Blast. Consider junk mail and your email marketing strategy. ” The result?

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

markempa

AUGUST 19, 2013

This post grew out of one of those talks. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Content Standard

MARCH 20, 2017

Let’s find out. Check out these root causes of failed email campaigns so you can turn things around, stat. Whether you are using a purchased list to supplement an existing one or you bought it whole-cloth from which to weave your marketing magic, you will suck the air out of your email campaigns quicker than a flash fire.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Two words: Unsolicited email (also known as spam). In reality, however, this practice could be the death of your credibility.

Buy 28

Buy Work Management Marketing Management Deliverability 28

Adobe Experience Cloud Blog

JULY 20, 2012

What can make them stop harassing you? I change my email address, deactivate the old one, flag them as spam, etc. Maybe you have an event coming up that you want to send out reminders for, or maybe you have some really cool news you want to share. 4) Not Relevant Enough – Prospects opt-in because you have information they want.

Email Marketing 48

Email Marketing Opt-out Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 23, 2013

Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). So how can you, as an email marketer, get your emails back in the primary inbox where it belongs?

Marketing Automation Services 48

Marketing Automation Services Opt-out Opt-in Blast Campaigns 48