Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

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High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Rules 134

Rules Email Marketing Tips Planning 134

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software?

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. In the end, the gains are worth it.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Delivra

APRIL 23, 2021

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

Automation 76

Automation Marketing Automation Services Marketing Management Lead Nurturing 76

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. In fact, abandoned cart emails can generate conversion rates as high as 41%. Always keep your automations in mind when looking at email frequency.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Convert

SEPTEMBER 30, 2020

A powerful email involves using customer data to ensure the right messages are sent to the right customers at the right time. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SalesIntel

MAY 17, 2021

To meet those demands, advertisers are attempting to use email personalization to transition toward 1:1 interactions that not only meet but exceed, consumer expectations and set them apart from the competition. Google and Microsoft, the two main email providers, monitor email activity. Data Hygiene Is the Key.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Bad example: Subject line: Here’s a marketing email! From: Company XYZ.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Our last email campaign had a 5% click rate! Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. But all that hard work won’t pay off if your email never makes it to your intended target. Pro tips to optimize email deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? If email marketing is so great does that mean it is infallible? If that is the case, then you need to include the essentials within your email sales copy.

Copywriting 151

Copywriting Tips Template Content 151

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. You’re not the only one losing hard-earned leads before closing the sale — it’s a problem for marketers everywhere.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Delivra

APRIL 23, 2019

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%.

Automation 61

Automation Marketing Automation Services Marketing Management Lead Nurturing 61

Webbiquity

JUNE 9, 2016

With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. The Categorization Approach to Email Segmentation.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

BenchmarkONE

OCTOBER 25, 2018

Your CRM isn’t just a place to store contact information and blast-off emails to your customers. It’s a sales and marketing hub, when used to its full potential, and can actually save you and your team a lot of time. Your CRM might be able to do this for you — keeping all of your marketing and sales projects in one place.

CRM 70

CRM Features Marketing Management Marketing Automation Services 70

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Tomorrow People

SEPTEMBER 27, 2012

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. times as much as targeted campaigns.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Optinmonster

DECEMBER 18, 2023

Order confirmations Invoices Shipping and delivery notifications If these emails don’t go through, you’ll quickly lose customer trust. Transactional emails are not only an important part of your email marketing. SMTP.com SMTP.com is one of the most powerful email delivery services on the market.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Are there any emails that failed to send?

ROI 134

ROI Top of Funnel Planning Click Rate 134

SendinBlue

MAY 15, 2019

If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. This post grew out of one of those talks.

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Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Outgrow

APRIL 8, 2020

But today, integrated marketing is very important, although not always well-executed. Autopilot for Marketing Automation. Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Emma for Tailored Email Templates. And, it’s here to stay.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Adobe Experience Cloud Blog

JANUARY 17, 2014

Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Budget 48

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Each year, brands lose an average of 25% of their email list , and between 25-50% of customers become inactive. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. Re-Engage Customers Early.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

SendX

JULY 13, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. You might lose on your email subscribers and your potential customers, also landing your emails as spam.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

SendX

JULY 12, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Send Emails at the Right Time. Automate Your Email Campaigns. Perform A/B test.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. According to Forbes , in 2017, 35.6

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Litmus

MAY 3, 2019

And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world.

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CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 58

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Email Responsiveness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60