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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Luckily, Lead Liaison makes this super easy. Not at all.

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Video in Email Workflows, Webinar Transcription

Lead Liaison

Ryan Schefke, Lead Liaison. So on the right, the precursor is that you would have a marketing automation system in place like Lead Liaison, it could be any of those systems. So we like to call that, at Lead Liaison, a digital DNA. Again, we call that at Lead Liaison responsive marketing.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

Ryan Schefke, Lead Liaison. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. Administrate is a Lead Liaison customer in addition to being partner. Registration information was captured from the Lead Liaison landing page, hosting in Lead Liaison form.

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5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

Integrated lead qualification. A marketing automation platform, such as Lead Liaison’s Lead Management Automation software, helps marketers with outbound marketing, as well as inbound marketing. In the “olden days”, a marketer would use a “batch and blast” approach.