Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Time-lapse videos.

Video Marketing 140

Video Marketing Brand Identity Branding Best Practices 140

Convince & Convert

SEPTEMBER 29, 2015

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. .” Image via BigStockPhoto.com.

Social Media 158

Social Media Media Brand Identity Branding 158

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Therefore, fake followers only serve to hurt brands in the long run.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Biznology

MAY 5, 2014

Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. And which contains social? Read on, friends.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Even the most experienced marketers can get overwhelmed with all the content they have to create, manage, and measure.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Even the most experienced marketers can get overwhelmed with all the content they have to create, manage, and measure.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

flux.la

AUGUST 11, 2020

As humans, we’re wired to seek social and communal dynamics to some degree. For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

Stats 88

Stats Buy Budget Programs Sales Qualified Leads 88

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Facebook offers various video content formats that marketers can use to engage with their target audiences.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Sprout Social

AUGUST 14, 2018

Videos are perfect for social media. They’re immersive, engaging and inherently social. It’s no wonder that social platforms around the world are investing in video. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Why Do Brands Use Facebook Stories?

Facebook 86

Facebook Brand Identity Branding Paid Search Agency 86

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Successful Twitter marketing is powerful. Networking.

Twitter 106

Twitter Marketing Strategy Marketing & Strategy Tips 106

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. There were broadcast shows that could give brands tremendous reach.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 100

Social Media Media Word of Mouth Business 100

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. According to eMarketer , programmatic will account for 88.2%

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Contently

JUNE 8, 2016

Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

ActiveDEMAND

OCTOBER 30, 2020

The Internet has become a showcase for all companies, and a powerful broadcast channel to achieve the most ambitious business objectives. Specifically, social networks are platforms that have made a niche for themselves in the world of communication and marketing. How to increase your reach on social networks.

Social Networks 52

Social Networks Business Network Marketing Internet Marketing 52

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. It is critical to know who and which media is influential for your company or brand or product. Research Your Market, in Realtime.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Even though you have a different page for your event invite, there's no reason you shouldn't be broadcasting the event on your business' official Facebook page, as well.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Convince & Convert

MARCH 7, 2016

Marketing is… crafting messages? By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. In spite of this promising data, many brands aren’t set up for success.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. After all, at the end of the day, your marketing efforts tie to ROI.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

Porch Group Media

NOVEMBER 10, 2021

Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. Marketers are not shying away from this highly effective channel. The Power of Email Marketing. Updated 10/21. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Comments and questions are completely separate from the video experience, making it difficult for the viewer to follow the broadcaster’s evolving script. How It Works.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

Content Standard

SEPTEMBER 12, 2017

There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. When done correctly, live video benefits all sides: Brands get access to another dynamic form of content, and consumers love it.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Adobe Experience Cloud Blog

NOVEMBER 15, 2016

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S.

Social Media 48

Social Media Social Marketing Work Management Marketing Management 48

Sprout Social

JUNE 29, 2022

In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. TikTok LIVE is a feature that lets you stream live broadcasts on the app. During your broadcast, you’ll have the option to add effects and filters or flip your camera. What is TikTok LIVE?

Broadcasting 87

Broadcasting Video Marketing Features Interactive Marketing 87