SmartBrief - Marketing

FEBRUARY 6, 2024

That’s a hefty investment for brands. Research firm System1 issued a report last October showing that brand recognition for Super Bowl spots declined from 85% to 83% last year, while brand recall for everyday ads increased from 81% to 85% over the same time period.

Marketing Budget 83

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 83

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. This is when and why many D2C brands start to see a plateau in their growth.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

ClickZ

JUNE 5, 2024

Learn top eCommerce growth strategies from Fospha's latest report, featuring expert insights from Meta and case studies for scaling brands.

Case Study 99

Case Study Case Studies Brand Identity Branding 99

Digilant

OCTOBER 5, 2023

In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers versus which fall on deaf ears (or rather, distracted eyeballs). While it’s essential to engage existing customers, general brand awareness campaigns are not the way to do this.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Liveintent

JUNE 9, 2023

The importance of marketing channel diversification & brand awareness Performance marketing leaves brands vulnerable to channel saturation. They also help you avoid a hard sell and drive brand awareness and consideration. When combined with native ads, display ads can help usher customers down the funnel.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Tailor your messaging for the specific challenges of your personas.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Oktopost

MARCH 10, 2022

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Or are you more focused on using social media for brand awareness? Brand awareness/brand sentiment. Quick Jump to Section.

Social Media 174

Social Media ROI Media Brand Identity 174

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 222

Paid Content Distribution Cost Per Thousand Budget Programs 222

Stevens & Tate

DECEMBER 2, 2022

On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services. Brand awareness deals, in large part, with how familiar your customers are with your brand.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

ClearVoice

JUNE 11, 2024

Even savvy marketing pros can look at sales and marketing funnels through the same lens. We’ve put these two types of funnels head-to-head to help illustrate how they each can fit within your overall strategy. Marketing Funnel vs. Sales Funnel: The Breakdown Let’s break down the differences in each funnel by category.

Top of Funnel 52

Top of Funnel Marketing Funnels Comparison Funnel Advertising 52

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions. At the top of the funnel, advertising is an important part of demand generation and driving leads.

Top of Funnel 110

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 110

Metadata

JANUARY 15, 2024

Aston Martin hasn’t advertised in years. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Liz’s advice: Turn the funnel we all know and love on its side. “[The That starts by keeping your brand awareness engine running (because, let’s be honest, memories fade).

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Example : Imagine a feminine hygiene brand with a sports product line.

Paid Search Agency 98

Paid Search Agency Ads Campaigns Ad Building 98

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. First-party data will be a critical component to driving impactful advertising campaigns in the wake of the third-party cookies’ deprecation. And, pretty awesome.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Spending 112

Spending Paid Search Agency Top of Funnel Cable 112

Contently

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Digilant

MARCH 9, 2023

Whether through celebrity brand partnerships, false and harmful user-generated content, or inappropriate content in the media buying space, we live in an era when brand reputations can crumble or reach new heights overnight. What Is Brand Safety? Create a brand reputation strategy.

Brand Identity 52

Brand Identity Branding Advertising Agencies Marketing & Strategy 52

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Navigate the Channel

JUNE 21, 2023

Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. For example, awareness goals might include raising brand recognition or educating your audience. Is it outdated?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

BenchmarkONE

NOVEMBER 24, 2020

Brand awareness. But while brand awareness is certainly one of those terms we’ve all heard and talked about, pinning down exactly what it means — and thus, how to achieve it — is often easier said than done. Here’s the thing: in order to succeed, you need people to know your brand. What is Brand Awareness?

Top of Funnel 69

Top of Funnel Brand Identity Branding Peer-to-peer 69

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. It starts a conversation.

Multi-Touch Attribution 85

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 85

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 98

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 98

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S.

Marketing Budget 112

Marketing Budget Video Marketing Ad Exchange Multi-Channel 112

BenchmarkONE

SEPTEMBER 23, 2020

From your product to your team, your small business brand is one of a kind — so celebrate it! From the inside out, acknowledging what makes your brand special and unique can only be a good thing, so invest in strategies that amplify your individualism and honor all that makes you, well, you. Why Your Brand Individualism Matters.

Small Business Marketing 109

Small Business Marketing Brand Identity Branding Business 109