article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television.

article thumbnail

Top 9 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations.

article thumbnail

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

237130 Power & Communication Line & Related Structures Construction. 3342 Communications Equipment Manufacturing. 334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 334290 Other Communications Equipment Manufacturing. 335921 Fiber Optic Cable Manufacturing.

article thumbnail

The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. For instance, we’re finding out more about this space from the global video network Vevo.

Cable 108
article thumbnail

Twitch marketing: What it is and how brands can do it right

Sprout Social

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable.

article thumbnail

4 Ways To Fix Your Facebook Problem

Convince & Convert

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. It’s counter-intuitive, and perhaps not infinitely scalable, but it’s the online version of the cheesy infomercial vs. savvy product placement juxtaposition you see on cable TV.

Facebook 167