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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. You’ve got Community , which just raised $40 million. I love LinkedIn.

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How to Help Your Employees Become Influencers

Onalytica B2B

Broadcasters. Broadcast less and appreciate feedback more. Influencers that have the most amount of connections and interactions online within a specific topical community. Present on most social platforms with large audiences with the ability to share content and make it viral. Collaborators. Content Creators.

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15 Ways to Spring Clean and Refresh Your Social Media Presence Across LinkedIn, Instagram, TikTok, and Reddit

Bluetext

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

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5 tips from the man behind #Sprinklegate

Sprout Social

Naturally, it wasn’t long before #Sprinklegate became a viral sensation. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. You should identify which shared enemies—or experiences—you have with your community. His rawness continues to endear the Get Baked community. Be transparent.

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Idea Decanter Announces Strategic Partnership with FMG

FMG Suite

Garfield is a former broadcast journalist. In addition to nurturing client relationships and engaging prospects, video also has great search engine and viral sharing benefits. “Advisors have the chance to add studio-quality video to their websites without the expense or hassle of an on-site shoot.”

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5 goals you can accomplish with social media video marketing

Sprout Social

People may know about Peloton ’s stationary bike and workout classes but what people may be surprised and delighted to find out is that it also has a tight-knit member community. No matter what the story is, the value of being a Peloton customer and member of their community is clear and compelling from start to the finish.