Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Act-On
DECEMBER 17, 2024
B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Retaining customers is highly cost-effective, as existing customers spend 67% more than new ones. The challenge is that your competitors have growth goals too. Their strategies often involve attracting your customers and luring away business.
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Webbiquity
DECEMBER 19, 2024
Guest post by Richard Bufkin. Marketing a product or service costs money, and it is not always clear how beneficial a marketing campaign will be. Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).
Zoominfo
DECEMBER 20, 2024
Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
DECEMBER 17, 2024
AI in marketing is reshaping the function, but success depends on smart data use, clear ethical policies and staying ahead of evolving regulations. Continue reading.
SocialPilot
DECEMBER 18, 2024
On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Stories and Reels are different in their reach. They engage different audiences on the platform and different consumers in your sales funnel.
Zoominfo
DECEMBER 20, 2024
The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.
Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Marketing Insider Group
DECEMBER 19, 2024
Small businesses have a few advantages over big corporations. Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Just think about your local coffee shop where the cashier remembers your name and order. Or, imagine a little yarn store that hosts knit-together events every Saturday.
Sprout Social
DECEMBER 20, 2024
TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.
CMSWire
DECEMBER 16, 2024
Genesys is moving to position itself as a leader in leveraging AI to redefine customer experience solutions. Continue reading.
Genroe
DECEMBER 17, 2024
Your customer is your most powerful asset, yet, few organisations actually manage and monitor their customers as a financial asset? The post Generating Higher Profits by Managing Customers as Financial Assets appeared first on Genroe | Customer Experience | Net Promoter Score.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Martech
DECEMBER 20, 2024
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv
Marketing Insider Group
DECEMBER 17, 2024
Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.
Roketto
DECEMBER 18, 2024
Discover the 15 best digital marketing agencies, delivering exceptional results in SEO, social media, PPC, and more. Drive your business forward today!
Only B2B
DECEMBER 18, 2024
The lack of alignment between sales and marketing is often the main culprit behind lost business opportunities Everybody knows this issue, so why dont sales and marketing teams align effectively? Sales teams often feel aimless and disconnected, unaware of what marketing is doing. They will blame the marketers when leads suck. On the other hand, marketers expect the leads to be closed and can feel frustrated when they arent.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Spiralytics
DECEMBER 18, 2024
TikTok’s rapid growth in the Philippines has made it one of the most powerful platforms to reach and engage with a dynamic audience. With over 56.1 million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers.
Martech
DECEMBER 18, 2024
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.
Marketri
DECEMBER 20, 2024
There’s something magical about holiday traditions. As we approach this festive season, I’ve been thinking about how the warmth of familiar customs mirrors something we strive for every day in marketing that feeling of connection, trust, and lasting impact. The Power of Tradition: More Than Just Custom You know that cozy feeling you get when your family pulls out the same old recipe card, slightly stained and worn at the edges?
Roketto
DECEMBER 17, 2024
Imagine opening a store on the busiest street in the world but forgetting to hang a sign. That's what happens when businesses ignore search engine marketing (SEM). In the fast-paced digital world, where online experiences start with a search engine, it's not enough to existyou need to be discovered.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
DECEMBER 16, 2024
But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time.
Marketing Interactions
DECEMBER 17, 2024
Selling complex B2B solutions is a tough gig given current market conditions. SBI research with CEOs finds 44% say buyer factors are creating commercial inefficiencies. This isnt just a sales issue. It means the buyer-driven experiences marketing creates must carry a heavier load. From the buyer side, friction is the multiplier that plays against bold decision making.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Oktopost
DECEMBER 17, 2024
What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Roketto
DECEMBER 16, 2024
Imagine launching a rocketprecision is everything. You need the right fuel, a calculated trajectory, and an expert team guiding the mission. Finding a B2B web marketing agency is no different. In a vertical where long sales cycles, niche audiences, and complex buyer journeys reign supreme, simply aiming for the stars isn't enough.
Ahrefs
DECEMBER 17, 2024
In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns.
sagefrog
DECEMBER 16, 2024
With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Spoiler alert: they are. While AI has revolutionized how we create, distribute, and measure content, the core principles of content marketingbuilding trust, educating audiences, and fostering meaningful relationshipsare more relevant than ever.
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