KoMarketing Associates
SEPTEMBER 18, 2012
BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Of the 10 most popular goals social media addressed, eight were deemed effective by 40 percent or more of respondents polled. The reality is that ROI is still lacking.
The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Most marketers would say “yes,” except this survey doesn’t really reflect the long-term value, and thus ROI, of different channels. Far from it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. is heavily weighted toward channels with more or less obvious ROI attached to them (email, search). 1 in providing the greatest business value to companies.
markempa
AUGUST 18, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 My book, Lead Generation for the Complex Sale , along with friends Bryan and Jeffrey Eisenbergs Waiting for Your Cat to Bark?
markempa
OCTOBER 6, 2006
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.
markempa
JUNE 14, 2005
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques."
The ROI Guy
MARCH 23, 2011
With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.
Expert insights. Personalized for you.
120 
Let's personalize your content