B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Allocation 96

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness. of overall budgets at organizations.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. were VP level or above. The survey was fielded January 6-26, 2021.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 Marketing spend.

Allocation 120

Allocation Marketing Budget Forecasting Lead Scoring 120

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 59

Paid Search Agency Budget Programs CMO Advertising Agencies 59

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 280

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 280

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Speed to Lead Matters According to research from Bain, only 5% of customers are in-market at any given time.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Sword and the Script | B2B

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

CMO 64

CMO Advertising Benchmark Customer Surveys B2B Marketing 64

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. B2B and B2C companies. As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. Marketing Spending On average, marketing expenses amount to 9.8%

CMO 49

CMO Customer Surveys Allocation B2B 49

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. Marketing Technology Podcasts'

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Allocadia

MARCH 31, 2019

Our marketers have become more accountable and better stewards of the dollars allocated to them. We can show progress and results in real time.” – Charles Schwab executive in charge of marketing technology. The Problem: No Budget Control. Allocadia Investment Analytics view. Read now.

Work Management 52

Work Management Marketing Management Allocation Budget Management 52

Hubspot

AUGUST 31, 2010

Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today. Marketing Spending Should Increase.

Budget Management 28

Budget Management CMO Customer Surveys Marketing Report 28

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

JUNE 27, 2020

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. The survey is sponsored by the Fuqua School of Business, Deloitte, and the American Marketing Association. Austin Finch, Sr.

CMO 98

CMO Customer Surveys Verticals Custom Publishing 98

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

SmartBug Media

OCTOBER 5, 2023

Enhance your data-driven decision-making by understanding what KPI dashboards can do for you and which reports you should consistently review. Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making. What Is a KPI Dashboard?

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. . – Eric Andrews, VP Global Marketing Operations, Juniper Networks.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

KoMarketing Associates

AUGUST 10, 2017

Channel marketing is still providing mixed results to marketers, but they remain committed to utilizing this strategy to achieve their objectives. That being said, 40 percent expect to increase their spending on channel marketing by 5 to 7 percent within the next year.

Advertising Channels 120

Advertising Channels Advertising Agencies Demand Generation Marketing & Strategy 120

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company who sees marketing as the go-to function for business performance. Marketers are constantly challenged by their executive management to demonstrate the effectiveness of their efforts. Does that mean the CMO role at B2B companies is redundant?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Marketers are constantly challenged by their executive management to demonstrate the effectiveness of their efforts. Does that mean the CMO role at B2B companies is redundant?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 109

Marketing Mix Marketing Attribution Lead Ranking Planning 109