Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

LeanData

NOVEMBER 25, 2015

The fuel for that expansion has been sales and marketing budgets. One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But we’re in the twilight of that phase. Everything is cyclical.

Cost 45

Cost Allocation Terms and Conditions Burn Rate 45

LeanData

NOVEMBER 25, 2015

The fuel for that expansion has been sales and marketing budgets. One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But we’re in the twilight of that phase. Everything is cyclical.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

The fuel for that expansion has been sales and marketing budgets. One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But we’re in the twilight of that phase. Everything is cyclical.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

The fuel for that expansion has been sales and marketing budgets. One of the poster companies of this strategy, Daly said, has been the cloud software business Box, which went public in January and has said publicly that it doesn’t expect to become profitable until 2018. But we’re in the twilight of that phase. Everything is cyclical.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

Zoominfo

APRIL 23, 2020

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Burned by Churn. A marketing coordinator or a CMO? This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. Burned by churn. A marketing coordinator or a CMO? This is data too.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153