Remove Budget Programs Remove Content Marketing Remove Marketing Budget Remove Marketing Plans
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. overall budgets will be cut). But roughly the same share plan to reallocate those funds to other marketing tactics.

Insiders

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives.

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How to Effectively Budget for Small Business Marketing

Webbiquity

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

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5 Steps to Creating a Successful Marketing Budget for 2023

SmarkLabs

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

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Hire a Technology Writer: 15 Experts for Any Content Marketing Budget 

nDash

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.

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How to Create a Senior Living Marketing Plan

Stevens & Tate

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. Competition is stiff among service providers as the demand for assisted living facilities and services continues to grow. This population lives in nearly 30,000 assisted living facilities.

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