Litmus

APRIL 9, 2020

That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent. Engage with empathy. Don’t skip steps.

Email Marketing 94

Email Marketing Marketing Budget Budget Programs Leads 94

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. This is another indicator of the central role such software solutions play. The high growth firms are already there.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Spend on social media as a percentage of the overall marketing budget continues to rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending?

Forrester 50

Forrester Planning Budget Programs Work Management 50

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

distribion

NOVEMBER 23, 2016

I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. If you haven’t started using this list of digital tools, maybe you can in 2017! Marketing Analytics. We use Sprout Social , but two other helpful management tools are Hootsuite and Buffer.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. The building blocks that constitute the MMM Process. ?. Conclusion.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Think about a typical martech stack, composed of a CMS, CRM, MAP, and maybe an ABM tool.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

LEADership

JULY 28, 2015

Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our marketing budget and campaign planning process making the right use of customer data?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. And one day soon, you will be asked to justify your budget. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

ClearVoice

NOVEMBER 22, 2021

Marketing content has value to small businesses. The challenge is deciding how to turn that value into actionable plans. Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hubspot

JULY 29, 2010

Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts. Luckily, it looks as though marketers are starting to figure this out. and LinkedIn at 48% (Source: eROI research).

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Martech Advisor

AUGUST 28, 2019

Pete Hoelscher, Acting CEO of IEEE GlobalSpec, provides research-based insight as to how trends in the industry will impact B2B marketers in 2020 in a piece entitled, “Five Industrial Marketing Trends that Will Matter in 2020. That’s why email marketing remains a popular choice for industrial marketers.

Trends 101

Trends Marketing Budget Creation Planning Digital Transformation 101

Porch Group Media

FEBRUARY 20, 2020

Where are Enterprise Marketers Allocating Their Budgets? In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing, social marketing and digital advertising. this past year.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Key customers include Integrate, TripActions and Okta.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Hubspot

MAY 28, 2010

According to a recent report from digital marketing agency White Horse , 46% of B2B marketers surveyed indicated they thought social media was irrelevant to their company , compared to 12% of B2C respondents. There's a ton of advice out there to help you come up with a plan , so take advantage of it.

Social Media 28

Social Media Social Marketing B2B Marketing Media 28

Outbrain

SEPTEMBER 27, 2021

But before you can consider doing anything on the advertising side, you’ll need to cover a lot of marketing activities, such as branding, market research, positioning, pricing, and the like. The marketing mix. Enter the “marketing mix”, first coined by Neil Borden. Pitching advertising strategies and plans.

Advertising Agencies 34

Advertising Agencies Paid Content Paid Search Agency Advertisements 34

KoMarketing Associates

JUNE 10, 2020

As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. In HubSpot’s 2020 State of Marketing report, marketers reported that social media content with a photo or imagery was most engaging.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

Full Circle Insights

SEPTEMBER 30, 2020

And not just because budgets are tighter, though cost is a factor. Out of necessity, marketers got better at producing virtual events. . Virtual events will continue to be a force in 2021, so plan on brushing up on your virtual event production skills for more success in 2021. Marketers will focus on efficiency.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

SEPTEMBER 8, 2021

So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. In 2024, 45% of content marketers expect their content marketing budget to increase, according to Zippia.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. It’s important to be able to measure marketing’s impact and grow your business. We have spent nine years building a comprehensive platform that tracks and measures all campaigns, programs, events and channels in one place.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JUNE 22, 2021

Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing. Optimizing Marketing Outcomes Over Time.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months. Gartner 2020 CMO Spend Survey. Infosys Survey. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JULY 20, 2021

A Glassdoor survey cited in The Washington Post found that 76% of jobseekers and employees said a diverse workforce was an important factor when forming opinions about a business or considering job offers. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Build vs Buy Marketing Analytics.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JULY 12, 2021

Part of addressing Zoom fatigue is taking steps to reduce Zoom anxiety, which a recent survey of home workers found to be a real phenomenon that can cause significant stress. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing.

Sales Management 88

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 88

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Now, because of social distancing, you’ve likely reallocated those budget dollars to digital channels so you can keep engaging with customers. Budget efficiency is more important than ever during uncertain times.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59

Full Circle Insights

MAY 12, 2021

The changes will include measures taken to keep employees safe, like leaning on digital channels such as Zoom meetings and collaboration tools to execute work from home, as well as an increased focus on digital engagement to generate leads. A survey of large companies in the U.S. Optimizing Marketing Outcomes Over Time.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59