Budget Programs Customer Surveys Marketing Budget SMB 
Martech
APRIL 25, 2024
A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Four universal digital marketing pain points.
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Vision6
APRIL 30, 2024
The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.
Adobe Experience Cloud Blog
MARCH 8, 2017
Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?
Engagio
JULY 18, 2018
In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. We asked, “ What marketing strategies do you currently use?
Adobe Experience Cloud Blog
JANUARY 15, 2020
But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Smart small businesses do not make assumptions. Email marketing.
Heinz Marketing
AUGUST 30, 2019
The following response data comes from 283 B2B marketing leaders. The respondents hold a variety of different marketing responsibilities; come from a variety of industries, including financial services, healthcare, and manufacturing; and their companies range in size from SMB organizations to large enterprises.
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