article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

article thumbnail

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

article thumbnail

B2B Category Creators Episode 6 Transcript

Metadata

This is the fourth category I’ve created in my software career. I’ve spent my life building software for big companies. He joined HP Software and became my boss and he’s why we’re talking. I remember when HubSpot had their website ranker, I think or ranking tool. I’m Michel Feaster.

B2B 52