PureB2B
JUNE 14, 2021
Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.
NuSpark Consulting
APRIL 29, 2017
For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.
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Martech
MAY 24, 2024
All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers. That could lead to budget cutbacks.
QuanticMind
APRIL 26, 2019
Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Downloading Historical Data for Your Google Ads Forecast.
Onalytica B2B
MAY 3, 2018
A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. So, let us take you through the motions to better understand how many influencers you should be engaging to make your program successful.
KoMarketing Associates
DECEMBER 8, 2015
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.
Heinz Marketing
OCTOBER 23, 2018
Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set.
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