Oktopost

APRIL 22, 2019

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 346

Lead Ranking Analytics Marketing AI Marketing Budget 346

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Terminus

MAY 19, 2020

The 2020 Terminus May Release will introduce attribution into our already robust measurement suite. Revenue Attribution will allow revenue teams to use campaign data to better understand what is working across all of your marketing and sales channels. And this might be obvious, but there is no Marketing Magic 8 Ball.

Multi-Touch Attribution 26

Multi-Touch Attribution Allocation Top of Funnel Multi-Channel 26

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Attribution modeling. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Attribution modeling. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Walker Sands

DECEMBER 23, 2021

No matter how you slice it, effectively budgeting for marketing is a complex exercise with as many inputs as there are levers for success. Business and Marketing Goal Alignment . The foundation of a successful budget is having marketing and business goals that work in tandem with each other.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Multi-Touch Attribution 59

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves.

Paid Search Agency 89

Paid Search Agency Marketing Report Advertising Agencies Multi-Touch Attribution 89

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. Multi-touch attribution has fallen short.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team?

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Lead Forensics

NOVEMBER 7, 2023

Lead generation marketing is a vital process; identifying potential clients who fit your target audience and have an interest in purchasing your product through marketing channels is a strategy organizations everywhere take action on daily. Getting the right attention The needs and preferences of our buyers are ever-changing.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Work Management 52

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Determine the strategy, goals, and attribution model.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Content Standard

MAY 8, 2019

There’s always something new and shiny to try in marketing—from tools and technology to tactics and platforms. And agile marketers are used to testing and adapting. This light-footedness serves us well, but can also be the downfall of marketing and brand orchestration. Image attribution: Ethan Hoover.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager. Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

JULY 31, 2018

Broadly, there are two types of marketing measurement strategies: The kind LinkedIn personalities evangelize and that everyone knows they should use, and the kind marketers actually have time for. Some marketers are stuck with legacy equipment, managing disorderly databases on paltry budgets. Here is what they found.

Top of Funnel 82

Top of Funnel Multi-Touch Attribution Account Based Marketing Planning 82

Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Our conversion rate to opportunity and win rates won’t be high enough to justify the effort and budget.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Here are five ways to overcome ABM challenges and kickstart your program: 1. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. Gain Full Company Support .

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. And with 91% of event organizers believing an app is critical to event success , it seems clear that not harnessing the power of this digital tool could mean missing out on a huge opportunity.

Planning 52

Planning Personalization Work Management Best Practices 52

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

ClickZ

AUGUST 19, 2019

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. Prior to Measured, he co-founded Conversion Logic.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

QuanticMind

JUNE 16, 2020

In order to understand the real value of utilizing a marketing intelligence platform, you first need to know what marketing intelligence is. The majority of businesses track their marketing efforts using analytics tools and attribution strategies, yet few are tapping into the full breadth of insights marketing intelligence can provide.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

Heinz Marketing

OCTOBER 10, 2018

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. Special thanks to Outreach for literally buying the bacon to make these meetings possible!).

Multi-Touch Attribution 88

Multi-Touch Attribution Account Based Marketing B2B Marketing Qualified Leads 88

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84