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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

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How to run a successful email marketing campaign: A step-by-step guide

Sprout Social

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?